What are these changes all about?
When we started our Delta Dance group class programs, we partnered with community centres in Delta to offer high quality CDF-certified teaching. Thanks to people talking about our teaching programs, word spread and classes grew.
The system worked well, but we noticed an interesting shortcoming. Because the centres owned the programs and just hired us to teach them, we couldn’t do some of the things we really wanted to do, like give discounts to people who came often. In addition, we had no ability to advertise or promote the program because we were only earning the teaching revenue. To do that we would have to run the programs as well as teach them.
In our North Delta facility, we are now able to do that. Under our new structure, we pay the Community Centre for each student who comes to the classes. When you buy your programs you’ll be paying Delta Dance instead of the Centre.
Now we have the freedom to do awesome things like awarding free group classes, discounts on packages and even free private lessons. And we want to roll this out across both centres.
“Now we have the freedom to do awesome things like awarding free group classes, discounts on packages and even free private lessons.”
We were hoping to roll it out at our Tsawwassen facility as well, to create a consistent experience regardless of where you danced, but for now we are unable to do so. The loyalty points can be earned at our Kennedy classes or private lessons only.
We looked at several options for managing a rewards program and settled on Flok, a sophisticated mobile-device app that has many great features. To use it, you just download Flok, create a free account with your Email address or log in with your Facebook account, and start earning rewards in every class.